Why Advance Adtech
Who's Behind It
ADVANCE ADTECH was founded by Paula Fernandez, a 24-year veteran of WPP, OMG, IPG, and Captify, with international experience across global leadership roles. Meet the full team on our People page.
We are a specialist boutique agency focused on making advanced analytics accessible to advertisers and independent agencies. Unlike large consultancies or in-house teams, we offer a combination of:
Depth of Expertise in research, marketing effectiveness, and analytics.
Agility & Affordability tailored to smaller teams.
Ad Tech Power through partnerships with industry-leading platforms.
Our mission is simple: To give every advertiser an independent, evidence-based answer to what's really driving their sales, and the confidence to defend that answer in the boardroom.
Who We Work With
We work primarily with advertisers managing £2M–£30M+ in annual revenue across retail e-commerce, and hospitality, partnering with Chief Marketing Officers, Marketing Directors, and Media Directors who need answers they can trust and defend.