Marketing Measurement and Analytics Services
We combine proven measurement techniques ; Marketing Mix Modeling, Multi-Touch Attribution, Incrementality Testing, and Brand Uplift Measurement , with AI-powered tools that monitor and adapt to spend in near real time, all inside a framework designed around your specific business model.
Measurement Framework
Strategic consulting
We help clients answer three deceptively hard questions: what should you actually measure, how should you measure it, and how the findings get applied to real budget decisions. We map KPIs, media mix, sales cycle, and data readiness, then document a clear framework: what gets measured, which technique answers which question, and how often you'll report.
The benefit: measurement becomes a board-level input to investment decisions, not a tactical afterthought; marketing and finance finally work from the same numbers.
Multi Touch Attribution
Tactical capabilities at scale
A granular, touchpoint-level view of the customer journey. Algorithmic, data-driven attribution that credits every channel by its true contribution, including impressions that never got a click but still moved someone toward a purchase.
The benefit: a fair, evidence-based read on which touchpoints deserve budget, so spend shifts toward what's actually converting.
Marketing Mix Modelling
Strategic consulting
A statistical technique, AI-accelerated, that separates what would have happened anyway from what your marketing actually drove; accounting for adstock, diminishing returns, and external factors like seasonality and competitor activity. Because it works from aggregate, historical data, it doesn't rely on cookies or individual-level tracking.
The benefit: board-level budget planning backed by a model; forecast the impact of a spend change before you make it.
Incrementality Testing
The gold standard
We run randomised, controlled experiments — splitting audiences, geographies, or time periods into treatment and control groups — to measure true incremental lift with real statistical confidence, before you scale a new channel, audience, or region.
The benefit: the confidence to test and innovate without betting the whole budget on a hunch.
Brand Uplift
Upper-funnel proof
Tracks the impact of advertising on what sits upstream of a sale : awareness, consideration, favourability, and purchase intent , by comparing an exposed audience against a matched, unexposed control group.
The benefit: a defensible answer for brand-building and upper-funnel spend for brands or communication objectives that do not seek an immediate sale.