People
Paula Fernandez
Founder
MBA
A global executive with 24 years of experience delivering data-driven solutions, research, and analytics across leading media agencies and ad networks, including WPP, OMG, IPG, and Captify.
Her expertise covers quantitative and qualitative research, data analytics, consumer insights, marketing mix modelling, business intelligence solutions, and media planning and buying tools.
Brings extensive global leadership experience, having held international roles and operated across the UK, US, Spain, Mexico, and Colombia.
Catalina Ramos
Senior Consultant
Catalina is a global insights consultant and strategist with over 11 years of experience blending human-centered design with market research. With experience in insights, market research, management of consumer platforms and creative visualisation.
Her expertise spans end-to-end consumer insights projects, including client communication, project planning, execution, and delivery, across a range of sectors
Driven by a passion for innovation, at Advance we assemble teams of talented professionals who share the vision for pushing the boundaries of what is possible in media.
At Advance, I operate with agility and adaptability, leveraging flexible team pods tailored to the unique needs of each project. Additionally, I have forged strategic partnerships with key technology providers, ensuring access to cutting-edge solutions that empower clients to thrive in an ever-evolving media landscape.